2nd Defense Decision Makers' Public Affairs Seminar
POSTED BY: raspgonzales
DATE POSTED: 2005-02-19
The Department of National Defense puts high premium on the ability of its leaders and key personnel to communicate clearly and effectively its major programs and thrusts to the public. The media is recognized as an important tool that facilitates information campaign and information dissemination. Therefore, good rapport with media practitioners as well as understanding of the business of public affairs in the Philippine setting becomes essential to ensure that the correct message is conveyed to the public without prejudice to the good intentions of the government. Hence, the Department recognizes the need to improve the communication abilities of its key officials and executives so that they are equipped with the skill to be sharp and perceptive in responding to critical issues and concerns during media interviews. |
